About Joya


To have his name connected to a sports brand has been a childhood dream for Sohail Joya. Through contact with customers in 1998 an opportunity presented itself which made the dream became a reality, and JOYA FIGHT GEAR was born here in the Netherlands. We feel blessed to have started here as many renowned fighters are active in this little big country!

Mission and Vision:

Since the ‘birth’ of JOYA FIGHT GEAR we have achieved a lot of goals and are still striving to reach higher ones. Through the years we have sponsored many galas and events throughout the world. We have a large customer database, distributers in 26 countries, international delivery and we have become an established name within the world of martial arts.

Since 2011 we have our own factories in Pakistan, which allows us to guarantee a fast and reliable delivery of our products for a reasonable price. We regularly visit these factories by ourselves to make sure the quality is of the high standard you are familiar with in JOYA FIGHT GEAR products.

Several factors have made JOYA FIGHT GEAR the successful brand it is today!
The power of JOYA FIGHT GEAR to grow is:

  • Direct communication with customers, online as well as offline.
  • Always striving to improve our products.
  • Building our brand through sponsoring very talented fighters and events around the world.
  • We listen to our customers

A widely used Dutch saying is ‘de klant is koning!’ which translates to ‘the customer is king!’ which are words we take to heart as your feedback helps us improve and grow.

Our aim for the future is to become the leading brand within the fight world!

Joya Sports B.V.
Markerkant 1303-P
1314AL Almere,The Netherlands

E-mail: info@joyasports.com
Dutch Chamber of Commerce: 32131709
VAT Number: NL8190.34.381.B01

Joya Germany:
Phone +49 711 80 17 16